Cruise Product Development Workshop Verified listing

The Cruise Product Development Program is designed to support local businesses and organizations serving the Corner Brook cruise market in building the knowledge, confidence, and connections needed to develop and pitch cruise-ready experiences to tour operators that work directly with cruise lines. The program will be delivered in three (3) separate phases and is free of charge.

Phase 1: On Wednesday, June 17, from 8:30 AM – 4:30 PM, participants are invited to attend an in-person training session in Corner Brook, NL, led by global trainers from the Aquila Centre for Cruise Excellence. The session will explore five key topics: Cruise 101, industry trends and opportunities, pricing strategy and how to add value, determining product readiness, and learning how to exceed guest expectations.

Phase 2: During the week of July 20, interested participants will have the opportunity to take part in a virtual “Dragon’s Den”-style feedback session, where they can present their proposed product or experience and receive valuable input from the Aquila Centre for Cruise Excellence and program partners before pitching directly to tour operators in early August.

Phase 3: Based on availability and demand, select operators may be invited to host our tour operators on a familiarization tour of their proposed experience, providing an opportunity to showcase their product in-market and demonstrate its readiness for cruise visitors. This is tentatively scheduled for August 3 and 4.

**Please note that spaces are limited, and while this program is intended to prepare participants to pitch to tour operators effectively, participation in the Cruise Product Development Program does not guarantee sales or product selection.**

This program is proudly hosted in partnership with the Port of Corner Brook, Go Western Newfoundland, and Qalipu First Nation, with funding support from the Government of Canada through the Atlantic Canada Opportunities Agency (ACOA).

If you have any further questions, please email Patti Ricketts, Cruise Marketing Coordinator for the Port of Corner Brook, at [email protected].